Hire A Marketing Consultant

 

Here is an email I got from a potential client who wanted to hire a marketing consultant:

Hi Joyce,

I have been in business for the past 5 year and I have not been able to take any holidays or taken anytime for my self. It’s not that am making a lot of money either. I came across your website through one of your articles and I love what you do and the testimonials. I have read a lot of ebook from loads of marketing consultant so am wondering what you do differently. I really need some help because am not getting anyway in my business.

Thanks,
Deborah White

My Reply

It’s  good to know that you are interested in:

• Growing your business

• Dominating your competition

• And increasing your client numbers and maximise sales and profits

 But because people are so immersed in their business they lack the time to implement marketing strategies learnt.

Here are the Key Questions to Ask to Help You Choose the Most Suitable Consultant

 How will you learn about my business and how long will it take?

Joyce Answer’s:  I achieve detailed knowledge of your business in as little as 2-5 days.   The first meeting you have with me after agreeing to become a client is what I call ‘The Business Opportunity Analysis Meeting’. It last about 2 hours, although it’s intensive, it helps me get all the information I need to start creating your ‘Business Opportunity Action Plan’. This meeting consist of  a set of questions that dissect your business from top to tail. I guarantee you won’t have experienced anything like this ever before and instead of leaving the meeting feeling exhausted, you’ll feel excited and quite frankly bursting with enthusiasm due to all the opportunities we’ve found.

What system will you use to grow my business and is it proven?

Joyce Answer’s: I use what is known as the Profit Acceleration System^TM. This is the very same system that has been use to help thousands of people from 52 industries grow their business.

Here are just a few comments from clients who have used my Profit Acceleration System^TM…

 Sales Up 20%!”

“Thank you Joyce, not for just increasing my sales which had flat lined before working with her – now they are up over 20%!, but for giving me my life outside business back. Now I look forward to running my business and doing the greatest job of all……MARKETING MY SALON! I never knew how much fun marketing could be, and the BIG BONUS is now I make a Profit too! ”

Sharon Thibault, Beauty on Shores Amsterdam

How do you ensure your system is executed seamlessly into my business?

Joyce Answer’s: My system is easy to understand, easy to apply and easy to follow. It allows the business owner to have  full control with very little input.

After completing the Business Opportunity Analysis,  the competitor, customer and staff research, I will create you a ‘Business Opportunity Action Plan’. The Action Plan is divided into four easily defined sections…

 • Gold Rush Strategies – Strategies which are vital in the growth of any successful business. The Gold Rush Strategies underpin all other strategies, resulting in faster, sustained and bigger growth.

For example, one of my Gold Rush Strategies is ‘Capturing Customer Details’. Now, in business to business type selling this is generally done automatically, but in business to consumer situations, capturing customer details is largely ignored. This has without question a massive impact on sales.

 • Instant Cash Strategies – Strategies which are very quick to apply and have an instant effect on a business’s sales and profits. I have a library full of proven strategies including ‘Up-Sell’ and ‘Cross-Sell’.

 • Improvement of Existing Sales & Marketing Strategies – Strategies you’re using right now which I’ll improve using my unique ‘Improvement Matrix System’.

There’s so much ‘waste’ out there and almost every company is leaving ‘money on the table’ because their existing marketing strategies aren’t what we call ‘optimised’.

 • Profit Booster Marketing  Strategies – Strategies which are very successful but take longer to implement. For example, strategies such as Yellow Pages advertising, e-mail broadcasting, etc., can often produce staggering results when the strategy is created correctly.

 Once I’ve identified the list of strategies, we will agree on six strategies which will be implemented in your business over the coming weeks.

This process will continue for several months until you have a number of  strategies all generating profit for your business.

 How involved are you expecting me to be?

Joyce Answer’s: Your commitment to the relationship is crucial. In most cases you will have to put time into the marketing of your business. As I said earlier, even though ‘time’ is a luxury most of us don’t have it, you still need to put time aside, otherwise the relationship simply won’t work.

I will want to work closely with you to ensure the whole marketing effort is working every step of the way. I can also ‘coach’ you on what to do and I expect you to implement everything taught.

 How will you be charged for the work carried out and how much does it cost?

 Joyce Answer’s: A fixed monthly fee depending on the amount of hours needed to complete the objectives.

 or a one-off fee for each project.

 This fee includes…

 • All research

• All meetings

• Creation of every marketing strategy across all 3 ‘Busines Multipliers’

• Creation of every sales strategy

• Training you on the implementation of each strategy

 Now what unique about you and what sets you apart from your competitors?

 Joyce Answer’s: There are four key areas that set my apart from the competitor…

 • The Profit Acceleration System^TM – My Profit Acceleration System^TM is responsible for increases of sales and profits for thousands of small businesses around the worldwide. It’s proven in the ‘field of battle’ and applying it to any business that qualifies really is relatively easy (when you know how).

 • Proven Marketing Strategies – Every single strategy I use has been proven time-after-time and year after- year, with hundreds of different types of companies all over the world. Nothing I implement in your business  is based on theory.

 • Low-Cost Strategies – Most of my strategies are free to apply or cost very little to implement in your business

The key therefore is to use as many appropriate strategies in your business as possible, which results in ‘multiple streams of income’.

There are so many marketing consultants out there competing for the same work so by asking these questions you will be able to narrow down your list. So this is how it would work is you hire me for your business growth and marketing activities.

 What’s Stoping you from hiring me now?

LET ME SUGGEST THIS…

For the FREE Report called, “19 Secrets to Exponentially GROW Your Business,” Check out www.beawealthyentrepreneur

* * *
Joyce Oladipo

The Go To Gal to GROWING YOUR BUSINESS

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

LET ME ASK YOU THIS: 

 photo by Annemarie Vriends

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I read a lot of blogs over the week. So I thought I should start posting some of my best blog links of the week. This week was one of those weeks where I kept reading little aha’s and cool snippets all over the place. I love it when it happens!

Enjoy …

How to Dominate Your Niche

There a lot of articles explaining the word Niche. Read this and learn more about the word.

by Brian Clark www.copyblogger.com

Getting Started With a Virtual Assistant

Over the years I have managed to grow my business with the help of a VA. You can not successfully reach your full potential in business if you don’t learn to delegate. Read this blog to see how David is getting started.

By David Risley www.davidrisley.com

How to Sell Anything To Anyone

You might have a good lead generation in place but if you don’t know how to sale to your prospects you will  make any money in your business. I have been able to double the amount I make in my business by having an effective sales process in place. Read this post to learn more about sales.

By John Jantsch www.ducttapemarketing.com

How To Master The Inner Game Of Business And Life

Learn how to master the inner game of business and life. Love this article.

By Yaro Stark www.entrepreneurs-journey.com

4 Reason Why You Should Blog

I have been able to get more clients through my blog so read some other reasons why you need a blog for your business from Alvin

By Alvin Phang  www.gathersuccess.com

Enjoy

Joyce

“Would you like to learn more simple ways entrepreneurs can market their services to quickly move away from ‘pay-per-hours work’ and create more money, time, and freedom in their businesses? Check out my web site,  www.BeAWealthyEntrepreneur.com, for free Profit Building Kit including the Report “19 Secrets to Exponentially Grow Your Business Fast”

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Homemade Milkshakes: Ever made a milkshake in a blender, only to realize when you try to pour it out that half of your milkshake is still inside, coating every surface?  I’ve been making a lot of protein milkshakes this summer, and as a woman that just gave birth I am not pleased to have to sacrifice any of my chocolate ice cream to the blender!  Luckily we’ve got a hand blender, the kind that is basically a stick with a blender blade on the bottom, and can be placed directly into a glass.  You don’t end up losing much ice cream at all. Priceless.

Body Pillow. I have the usual aches and pains associated with my pregnancy. Although, I still wake up with aches and pains, I can’t imagine how much worse it would actually be without a body pillow. Some buy special (read: more expensive) pillows that are labeled special for maternity, but I have never made the splurge.

Google Reader. This is a great tool and so much fun to use! No more will I lose track of all those great crafty blogs that I keep meaning to check on. Oh no, Gmail and Google are the master of invention and have made it super easy. Best of all, I can share fun blogs with my “friends”. Okay, so right now, that just consists of my sister, but it’s still fun.

<b>Crocs Athen Sandals.</b> They’re flip flops. And they’re super comfortable – even when pregnant, heck, especially when pregnant. I’ve worn them all summer. Especially as the humidity has effected my poor feet and swelling has taken place. I’ve even walked around the Oakland Zoo and the Cleveland Metro Parks Zoo while wearing them. Way more comfortable than even a great pair of tennis shoes for me.

Salads as lunches: I’ve been lazy to cook hot meals, and sandwiches get boring quickly.  One of my favorite alternatives is a meal-sized salad.  Besides some of the regular salad veggies, such as tomatoes, carrots, onions, or cucumbers, you can use some nutrient-rich beets or spicy radishes.  Of course, to really be satisfying a salad needs some heartiness and protein.  As i don’t like chicken, I add some bacon or tuna fish instead and or I put in a couple of different varieties of beans, but either way works.  It may seem odd at first, but grains are also great addition!  Quinoa is most protein-packed grain, is cooked the exact same way as rice, and is still good cold on salad.  I like to make some ahead of time in the rice maker so I can take it straight from the fridge and mix it into my salad greens.  If quinoa is a little out there for you, couscous (a tiny pasta) is another option for adding some carbs.  Mix it with some warm broth, let it sit a few minutes, and sprinkle it in the salad.  Top the whole thing with your favorite salad dressing, and you might just get out of your lunch rut.

Big hugs to you… 

 ~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add €10,000’s In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com 

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Table of contents for January 8, 2009

1. How To Extract The Maximum Profit From Every Ad You Write -Part 1- The Secret Of The Most Successful Classified Ads
2. How To Extract The Maximum Profit From Every Ad You Write -Part 2 – Use Classifieds Ads To Generate Leads
3. How To Extract The Maximum Profit From Every Ad You Write -Part 3- Only Send Your Complete Sales Package To Those Who Request More Info
4. How To Extract The Maximum Profit From Every Ad You Write -Part 4- The Sales Closer

Lead generation is the most effective and profitable way if using classified advertising. It can be used to effectively generate leads for your business. A good ad get the attention of it’s’ reader in such a way that they are driven to respond to get more information and that the main benefit of any classified ad. When properly utilized it has one job only: to get every reader who is qualified to raise their hands and identify themselves by asking for additional information.

The beauty of this system is that a well-designed ad will not only attract response from high-quality leads, but it will deter the unqualified from responding. This enables you to channel your marketing efforts and money on only those most likely to buy. This is marketing efficiently, a more direct and certain route to success. This is the way to extract the maximum profit from every classified ad you create.

Here’s an example of a good lead-generating ad: 

 

 

 

 

“ATTENTION: ANYONE SERIOUS ABOUT MAKING MONEY IN THEIR BUSINESS WHO’S FED UP WITH GIMMICKS, FALSE PROMISES & HIDDEN COSTS. Former CEO & Private Tutor To Serious Small Business Owners Reveals 7 Simple But Powerful Insider Secrets To Instantly Increasing Your Profit. For My . FREE REPORT: Sound Plan Or Crooked Scam? Call 800 456 345 Now. Reports are Limited.

 

In this example, the headline clearly flags down its intended target reader. It touches a nerve in anyone who’s is trying to make money in their business. It offers to solve a problem — by revealing the secrets to helping them to instantly make more money in their business.

 

The reader is able to request the free report without any obligation on their part. They want to solve this problem and they are interested in the benefit of the promised information. Even though this sample is quite long for a classified ad, I doubt that a large number of people would be willing to pay cash up-front for this report. After all, the ad sounds good, but the readers don’t know the advertiser. They may have been fooled before. This is why a free offer is so effective; gives the advertiser an opportunity to show their stuff, to build credibility and to establish a relationship with the prospect first.

 

 

 ~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add $1,000’s In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com 

 

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3. How To Extract The Maximum Profit From Every Ad You Write -Part 4- The Sales Closer

With the economic downturn grinding the startup wheels to a near-halt here and abroad, companies are competing for a smaller pie. Capital, acquisition odds, advertising dollars, and consumer wallets are all becoming much smaller.

If you are a European startup in the consumer Web services or product space, you have even more obstacles to overcome than your US counterparts. For one, funding in Europe is still very limited and narrowly focused compared to the US. Second, your consumer base is much smaller—especially if your product is localized for language and service. Third, the more innovative you get, the more likely it is you’ll bump against a much greater skepticism and a much smaller pool of early adopters.

So you decide to come here—Silicon Valley, the Mecca of anything startup– to raise funds and tap into the massive and enthusiastic US customer base. But right now, even though you may have enjoyed great interest as investors expand their reach internationally, you’re up against fierce competition from just about everyone.

And this is where European startups face the biggest challenge: presenting your company in a way that makes sense—the US way.

Fundamental differences

American audiences, on the other hand, are used to seeing “the bottom line first” and they do things very fast by European standards. “They’re like cowboys,” a Belgian CEO told me. “First they shoot then they look.” This is a fundamental difference in how people present and perceive information. And it can mean the difference that gets you to that second meeting, someone writing about your startup, and even getting funding.

Key points to remember

Let’s go over a few key points that can help you present your company in a way that makes more sense here:

1. First impression is (almost) everything.

Americans know this very well. That’s why they work on their “elevator pitch.” You have 30-60 seconds to create an impression. Want to spruce it up even more? Have a 1-2 minute demo ready on your iPhone that plays while you speak. Think: Why are you different? What makes you stand out? How do you stick in someone’s mind? Why should an investor want to see you again? These are questions that should always be on your mind and guide what you say— all in 60 seconds or less.

2. Speak in benefits. Customer benefits, that is.

Europeans tend to be highly accomplished on the technology side. In the US, you also need to think about, and communicate, what your prospective customers will be able to do thanks to your technology. How will it address a true customer need? Why will a customer use it? Better yet—why will they pay for it? Every time you speak about a feature or capability of your technology, immediately follow with “and that means that customers will be able to…” (fill in the blank).

3. Start with the end first.

It may sound counter intuitive but business communication in the US is often non-linear and starts with the conclusion first. The people with whom you meet will want to know what your product does and how much money you expect to make from it. If that sticks, then you can go back and talk about how you got to the idea, how you developed it, all those other things it can be, etc.

4. Know your numbers.

In Silicon Valley numbers speak louder than anything else. They’re also important as a reality-check for you as technologies and competitors evolve. Don’t let anyone fool you–no one really knows what’s going to happen so it’s okay to make assessments—just make sure they’re intelligent ones. Be ready to talk about your 3-year profit-and-loss model and about your Total Addressable Market (TAM) in clear terms.

5. Focus.

The American idiom is “put a stake in the ground.” It’s when of all the many things your technology can be, you choose one (or two) things for now and go with them. This is a tough one, I know, because you want to show all the great things your idea can become. But where you see options, VCs see lack of direction. So let’s keep things in order: Decide on a focus for now, and put the framing, benefits, and numbers around that choice. You will later have plenty of time to develop your roadmap.

6. Investors are not your friends.

They are meeting with you because you might represent a good investing opportunity. As such, come prepared with all your materials and if possible, with a beautifully executed demo and present your case. If you need advice, ask your friends, other CEOs, or advisors if you have them. In fact, ask anyone–just not investors you’d like to work with. Once the term sheet has been completed and the deal signed, they’ll provide you with plenty of advice whether you want it or not. It’s their job.

7. Networking is key.

Many European CEOs think networking and mingling is “cocktail hour saved for those who don’t do real work.” But in the US—and especially in the Silicon Valley—this is an important catalyst to getting business done. You need to get out of your three-cubicle office which you’re sharing with four other companies and go to events. You need to tell other CEOs, bloggers, and investors about your product. You’ll get invaluable advice that will undoubtedly help you move forward, new connection points, and a perspective on the startup world within which you operate. This is just as important as making phone calls and taking meetings.

8. Keep it short.

Repeatedly I hear that CEOs talk about their companies for too long. Yes- you want to make sure people understand the breadth of your offering, but more talk doesn’t necessarily get you results. Lucas Grassi Gurfein, former International Product Manager for Yahoo!Inc. suggests bullet points often work best: Use them as talking points and keep your presentation short. More important than demonstrating the history of your idea is creating a stellar impression and a genuine curiosity in your listeners’ minds; you want them to come back and say “can we talk more?” Less, you see, is truly more.

9. Don’t be argumentative.

In most European countries, debating a topic is just part of daily conversations. To most Americans—unless they were on their college debate team—the practice of debate can be unnerving. You already know that Europeans can be perceived as uncomfortably direct here—add debating and you come across as argumentative and maybe even hostile, which is hardly what you meant.

Try to balance between presenting your rationale and listening to feedback. If you have a thought about the point being brought up, you can always start by acknowledging the feedback’s validity and then add how you’re thinking of addressing it.

10. Tap into the existing infrastructure.

There are a number of organizations and initiatives designed directly to help advance European companies in the US:

• Each country typically has a Chamber of Commerce in the Bay Area which puts together business-related events and can help you get connected much faster than you could do on your own.

• There are non-profit organizations like SVOD and VC backed events like the Dow Jones’ Venture Wire EuroTech Showcase that help promote European startups through connections to venture capital firms and journalists.

• A number of organizations sponsor conferences, competitions, and “boot-camps” for startups. GuideWire’s Innovate!Europe is one example—it focuses on identifying new and promising talent in Europe and helping them grow globally. Make sure you’re aware of these and attend at least a few each year.

As the CEO of a European startup you will need to overcome a number of obstacles. At the same time, the European tendency to take more calculated risks, base products on proprietary technology, and have demonstrated success abroad, can translate into leverage especially in these difficult times.

As venture capital firms increasingly diversify their portfolio with a greater reach abroad, you may in fact enjoy more opportunity than ever before. If your product is truly offering customers a way to do something new, something they want—if you help them make existing interactions less painful—you’re just as likely (if not more) to get a piece of that funding pie and more of those cavorted consumer eyes. The key is to communicate what you do and what’s unique about your startup’s offering in a way that matches how people perceive and respond to information in the US.

Have tips of your own? Share them below in the comments

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~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add $1,000’s In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com.

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You can now turn your blog to a podcast by adding this new tool Odiogo. I allow reader to listen to the content of your blog.

Here are the steps to take to change your blog to a podcast:

·         1. Sign up for a free Odiogo account.

2. Download the plugin that is right for your blogging platform. Odiogo supports: WordPress, Blogger,  and TypePad.

3. Upload the directory odiogo_listen_button to your /wp-content/plugins/ directory via FTP.

4. Login to your WordPress admin account.

5. Click menu Plugins and Activate the Odiogo Listen Button plugin.

6. Click menu Setting > Odiogo Listen Button.

7. Enter your Odiogo Feed ID and click Save. (You’ll receive this feed ID in email after joining)

8. Click menu Presentation > Widgets (or Sidebar Widgets depending on your WP version).

9. Drag and drop Odiogo Subscribe Button from Available Widgets to Sidebar.

10. Click Save Changes.

As soon as you save, your blog posts can be heard online. There is an Odiogo subscription button that will appear on the home page in the location that you place the widget. Clicking the Odiogo button will take you to the newly created Odiogo feed page for the blog.  It list all my blogs that has been changed to a podcast.

~ Joyce Oladipo

Joyce Oladipo, The Business Growth & Marketing Mentor, is creator of the Profit Building system, the proven step-by-step program that shows you exactly how to grow your business fast without spending extra money on marketing. To Add $1,000’s In Pure Profit To Your Business and receive her weekly marketing articles on dramatically increasing your income, visit www.BeAWealthyEntrepreneur.com.

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