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You need to spend some extra time on marketing to fill your practice with new clients. If you will invest just 2 hours extra a week on implementing these strategies, you’ll grow your client list substantially. If you don’t market regularly you will experience some draught in your business, so we need to take action to get rid of these draughts. So here are a few things you can do to smooth out your income dip.
Communicate with clients
The key to all marketing is relationship building.
There are two kinds of relationship building that I know has worked effectively:
- One on one: This is the best kind. Nothing beats a service professionals talking to a client on a one on one basis.
- Simulated relationship building: The use of technology to simulate one on one communication.
Voice broadcast works brilliantly to simulate one on one relationship building. You can use voice broadcast technology to “personally call” clients and leave a message for them when they’re not home on their answering machines.
It’s a pre-recorded message that cane be blasted to your client list. But your clients don’t know that and they think you called them personally. You can use it to reactivate your sleepy clients too. Automated Marketing Solution is a good vendor.
Top of Conscious with a Newsletter
There’s a direct relationship between how often you communicate with your client, and how much income you make.
If you haven’t gotten out your newsletter for a while, start sending it. You’ll get some reactivations – as you know, reactivations equal cash in the bank! You’ll stimulate referrals- reminding people you’re still in business. You’ll also build relationships.
When clients receive your newsletter, they’re less likely to stop working with you. This means that a newsletter increases the average value of a client. Research has shown that a newsletter improves the average appointment of clients makes.
Get published
Write short articles that can get publish in magazine in your local area. Try sending out an article or at least a letter of inquiry to publications read by your prospective clients! For instance, a client recently emailed a short article to a local newspaper that comes out once a week. Since it was a smaller publication, they were more likely to accept her article. Well, they ran her article and she generated significant income as a result. Make sure you ask them to publish your phone number.
You can build credibility by including these published articles in you info pack sent to clients. You can also have them framed in your office too.
Do Interviews
Try to get interviewed on your expertise in your local area. These interviews can be on television, radio, or be interviewed by a newspaper reporter for the newspaper. You can also work with some people online too.
Mark Victor Hansen was a struggling author and speaker. When he had the idea for
Chicken Soup for the Soul his goal was to make it a #1 best seller. The way he did this, was he set the goal to do one media interview a day, for 365 days. He didn’t care if it was the smallest radio station somewhere in Idaho or 60 Minutes on CBS. Each and every day, he would become famous by doing one media interview a day. He was really good at sending press releases and getting people interested in interviewing him.
Try piggy backing on the hot topic of the moment, if articles generate about 5 new clients, then you’ll find an article written about you will generate even more.
Networking with associations and service organizations
Every month you should be networking with people and organizations that could get you new clients.
If you belong to the Chamber of Commerce, go to one of their lunch meetings. If there are clubs you don’t belong to but would like to access, call them up and offer to do a free seminar.
If you make it a priority to network at least once every month, within three years you will see big results. It often occurs in unexpected ways.
You’ll become friends with someone… who eventually introduces you to a CEO of another company that might be interested in your service
When’s the last time you reviewed your goals?
Take some time to review your Long Term Goals. Make adjustments and re-address certain goals. What can you do to get closer to certain goals? Are there others you should reconsider?
Where are you behind and ahead?
Take some time this week to review your Long Term Goals and begin visualizing them again. It’ll do more then you know to having a successful business.
Free time. What’s it all worth?
It’s important that you take some time every week to relax.
I call these kinds of days, Freedom Days. Having your own business can be the most joyful and fulfilling things ever.
But make it a priority to take some time out for you. What can you do this week to spend some time with loved ones?
When can you take a break and surprise your significant other with a trip to the lake?
I work on my business 3 days a week and I still have a full practice and with no income loss.
“Would you like to learn more simple ways entrepreneurs can market their services to quickly move away from ‘pay-per-hours work’ and create more money, time, and freedom in their businesses? Check out my web site, www.BeAWealthyEntrepreneur.com, for free Profit Building Kit including the Report “19 Secrets to Exponentially Grow Your Business Fast”
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- Steadily Get More Clients with These Marketing Tactics
- My Best 31 Ways to Attract More Clients to Your Business, Even If You’re Starting Out
- How I Landed a €3,500 Project Just By Reading My Local Paper …
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