How Do I Create A Referral System for My Small Business?

Since I started my business I spend less money on advertising because I’ve been able to keep client coming implementing a referral system that runs on autopilot.

Most business spend so much time, effort and money, in creating logo, brochure or advertisement and haven’t spend any time on how they are going to design, implement and systematize  their referral generation system.

A referred client normally spends more money, buy more often and refer clients to you regularly. Referrals are easy to get.

KNOW THIS: Referrals can come from anyone who knows who not only satisfied clients. You just need to show them how to refer to you.

HERE ARE TRICKS TO GETTING MORE REFERRALS:

• Be the trusted Go to Gal/Guy in your network -clients, associates, SA partners, High Impact Professionals and sphere of influence.
• Educating potential referrers about how to do it.
• Systemizing the process so referrals flow to you on a consistent, automatic basis.

The goal for every small business owner is to be a 50%+ referral-driven business. After closing a sale with a client, I ask them for 3 referrals before we start working together. Because most of my time is spent helping them implements profit building strategies in their business. If you start implementing referral system, you will increase you client base dramatically. Systemize the process so referrals are coming to you on autopilot, day-after-day, week-after-week, with little effort on your part.

 How to build a client-generating network.

 START BY:

• Listing all the people, who have already sent referrals to you
• Listing people, you already know – your closest contacts.
• Listing people, you meet or see in your business on a regular basis.
• Listing people, who provide professional services to your target audience.
• Listing people, who provide personal services to you.
• Listing people, who belong to the same organizations as you.
• Listing people, who have the ability to send you a large volume of new clients

REMEMBER TO: Add them to a database so that you can manage the list easily. Send them a letter saying ““I’m expanding my business and I need your help.”” Remember to add what it’s going to worth to refer someone to you.

REFERRAL GENERATION FORMULAR:

The E.A.R. formula: Earn-Ask-Recognize and Reward, and it’s the framework for an effective acquisition of referrals. But to jumpstart the process and ensure consistent, reliable and automatic referral-generation you need to implement referral systems within this framework.

•  Earn
• Ask (program)
• Recognize/Reward

THREE REFERRALS YOU CAN IMPLEMENT TODAY:

Business Cards: Put something on your card like, “We have a VERY generous Referral Reward Program.

Bring-A-Friend: A referral system whereby you invite all your clients to bring a friend(s) to a workshop, seminar, training with them, or without them, completely free. You reward the client with a free gift: 45mins coaching, session, or gift for each of their friends who sign up to work with you.

Thank you cards: Make it a priority to mail 10 cards every single week, without fail. If nothing else, thank them for being a client, say “Hi” and share a little tid-bit from your life. Build relationships! You will be amazed, pleasantly shocked, by how powerful this one little strategy is.

LET ME ASK YA THIS:

How good are you? Clients need to know you are good, you need to build relationship, you need to recognized

LET ME SUGGEST THIS…

For the FREE Report called, “19 Secrets to Exponentially GROW Your Business,” Check out www.beawealthyentrepreneur

* * * *
Joyce Oladipo
The Go To Gal to GROWING YOUR BUSINESS

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

 Photo by teamaskins

Related posts:

1. Create Your Small Business Blog in 31 Days with Problogger
2. My Best 31 Ways to Attract More Clients to Your Business, Even If You’re Starting Out
3. 3 Ideas to Save Your Small Business from Closing Up
4. Create a 3 Year Vision for Your Business Growth