How I’ve Managed To Revamp My Marketing Program To Create More Money

One weak link can cause your marketing chain to break.  If you aren’t getting the results you want, check for thetrouble spots I had to revamp.

I Revamped My Marketing. My message needed to identify a problem, prove it exist, identify a solution, prove it works and build my services into the solution. It needs to answer every question my prospects ask.

If a prospect contacts me today and ask me explain how I can help them market their business effective. I need to be able to explain what I do effectively and in a short amount of time.

My Message Needed To Be Written For The Right Audiences. A message that attracts doctors is different from had message written for accountants.  So my message had to address the problems, concerns, wants and needs of my target audience.

My Message Needed To Be Easy to  Understand.  Whether your audience are  young adults or business executives, you should write your message in everyday language. The easier your message is to understand, the more likely prospects are to read it.  Show them a complicated message and they’ll put it aside “until later”.  Prospects don’t buy what they don’t understand.  Prospects must clearly understand what you offer and how they will benefit from hiring you.

My Message Needed to Be Easily Found. If am a marketing consultant and I’m placing ads in a beauty magazine. I shouldn’t be surprised by the result. You must deliver your marketing message in ways that effectively reaches your prospects.  Test to see which delivery methods work best for your particular audience.

I ask myself. “How Do I deliver My Marketing Message”? Is my message delivered in a way inconvenient to my prospects?  If you offer workshops, but your prospects are too busy to attend, then there is a problem.  You might need to find a different way to deliver your message. Facebook might be the key, if not twitter. We need to start reviewing the way we deliver our marketing message and start thinking outside the box.

Where Is My Call To Action? Most of us don’t tell prospects precisely what we want them to do and if our prospects aren’t sure about what action we want them to take, they often do nothing.  We need to tell prospects the next step we want them to take or, give them a choice of two or three options, such as call you for a phone consultation, come in for an office consultation, or attend one of our seminars. When you give prospects choices, they focus on which choice suits them best, instead of whether they should take action, which often results in no action.

I had To Forget About In Person Consultation.  It was time consuming and it wasn’t working for me. When I have to meet up with clients it feels like a lamb walking into the lion’s den. So I’ve started offering telephone consultations, Q&A e-mail, seminars and ezine. I’ve have been able to close 80% of the prospects interested in my Business Growth Strategic Session because they have built a certain level of trust in me.

I Created Services That Addresses Prospects Needs. I realize that no one wants to be the square peg shoved into the round hole. By creating cookie cutter services and try to squeeze prospects into pre-packaged programs you are not doing anyone or yourself any favour.  The more we meet prospects’ needs, and the more prospects realize our services are custom-tailored to their needs, then it will be easier for us to attract more clients.

I Offered Prices That Are Attractive.  I learnt this the hard way. If we allow prospects to choose the fee structure they prefer, they are more likely to hire us than if you give them only one option. Our prices need to appeal to your prospects, they might decide to “think about it and sometime this might cost us signing on a new client.

Is there Any Risk in Waiting? Sometimes our prospect doesn’t know the risk of allowing the problem to persist. So establishing urgency is the key to a sound marketing program. Telling a story about someone who waited too long and the terrible result might just give them the kick. Ask if your prospect would like to avoid that awful problem. also talk about someone who took action on what you recommend, describe all the problems they prevented and the benefits they enjoyed.

After all this was fixed I still provide ongoing information through my seminars, my ezines, my blog and other forms of education.  When we keep clients informed, they cement our relationship, we educate them about the many ways you can help them, and they refer their friends.

by batega

LET ME ASK YOU THIS:

Are you committing enough time and money to your marketing program?  Marketing takes a concerted effort.  To achieve success, you must devote time and resources.  What’s more, you must invest in a proven program.  If you simply dabble in marketing, you may never get the results you want.

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