How I Created a Twitter Marketing Funnel for My Business

You might have been aware of the term Marketing Funnel, with the “marketing funnel” model, your prospects gives you their email or physical address in exchange for getting something free. Over time, you move your prospects into your marketing funnel by introducing them gradually to purchasing your high-end products and service, by “funneling” prospects into becoming paying clients, you’re setting the stage to provide them with good value. The more they pay the more they get from you and the better the results they get.

I have managed to grow my twitter friends by using the Twitter Search functionality. I frequently use it to search for targeted Twitter users. I enter the keywords for the type of followers I’m after and the search will find users talking about that same topic in real time. I always follow everyone that shows up in the search results.

Most of those that I follow during the search follow’s me  back because when the check my Twitter profile and notice that my tweets interest them they follow me back. To increase your chance of a follow back, you can engage the users in conversation or maybe retweet a few of their tweets.

Sometime I don’t get them to follow me back but I always get a 50% conversion rate.

If a user is interested in growing her business, and just tweeted about it, it will show on my search result page which leads to me following them. The user noticed I’m now following them, checks out my Twitter profile and reads my bio that states I help Women Entrepreneurs around the World to Make More Money in their Business with Simple Profit Building Marketing Strategies. She now clicks on the link to my blog. Reads a few posts, falls in love with my blog and leaves a comment. That’s the easiest way to grow your twitter friends with targeted followers.

I Unfollow the NoFollows

After 48 hours, I unfollow those who don’t follow me back, because Twitter places limits to the number of people you can follow and once I hit that limit, I can’t follow anyone anymore until I have more followers or remove people I’m  following. I use twitter karma to unfollow the nofollows.

Here are the steps for a typical marketing funnel

1. A prospect enters my funnel by giving me their contact information in response to an incentive or “ethical bribe” I’ve promised to give.  Prospect’s contact information is saved into my database.
2. I continue to provide value to prospect through my ezine, and then I try to transition that prospect into becoming a paying client by offering them a front-end product or service, something that solves a very urgent need.
3. If no purchase is made I keep on promoting it in my ezine till a purchase has been made, and that’s when I have a client. Having a client makes it easier to do business later on because they feel more comfortable to buy from you again.
4. Overtime, I offer something a bit more higher in price until I get them to buy my most expensive product or services.

I have tried to implement this same model into my social media marketing like facebook  and twitter. My ultimate goal for twitter is to get targeted traffic and increase me sales.

Here’s a simplified version of my “Twitter Funnel”:

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Joyce Oladipo

The Go To Gal to GROWING YOUR BUSINESS

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

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Tagged as: Twitter, twitter search