How She Reinvented Herself and Made More Money

Ever wonder why you do business the way you do? Is there a better way?

A few years ago I met a lady who used to work in the marketing wing of Kellogg, she doesn’t help craft their ads and commercial but her team was improving the ways their product was marketed. They were responsible for creating new and exciting cans and packaging that would boost sales.

As it turns out when they created the mini packaging sales went through the roof. In fact sales were so good that Kellogg took the idea of the mini packaging and ran with it and now they have most of their cereals in mini packaging too.

Here is a cool example of a cool business that reinventing themselves and taking the market by storm.

How many times have you gone to a restaurant or event that offered valet parking? Do you really know how valet parking works? It’s all about handing over the key to your car and getting it parked.

I remember a restaurant in London that uses the valet packing to boost their business sales. They outsource the car parking service to a valet company. Typically the valet company that charges the least gets the job. (This explains the thin profit margins that these valet companies have.)

How Valet Girls Reinvent Themselves

The Valet Girls are the most expensive valet parking that in out there at the moment. They made close to 14 Million in annual revenue in the year 2008. Not bad considering the best valet companies out there makes a couple million a year. They were able to make this money by reinventing themselves.

They work with many of the top swanky restaurant and hot spots in LA, San Diego, and San Francisco.

Here’s how they reinvested the industry. The owner of the company thought it would be a good idea to have hot models and actresses working as a valet service and this has given them the edge.

Today, while other valet services are trying to under bid one another just to get the job. Valet Girls is getting paid top dollar by restaurants and night clubs because they actually ATTRACT more customers to the venue.

An otherwise mundane and boring industry like valet parking was reinvented by a brilliant woman into a multi-million dollar business with high demand.

New and improved always works.

Makes you want to take another look at how you run your personal business, eh?

Curves reinvented circuit training – and we all remember the curves boom. Starbucks reinvested the coffee shop and look at their success.

What about you?

by carstenfonsdal

LET ME ASK YA THIS…

Are you just another small business owner? What’s so special about you? What’s new and improved with your business?

Think Valet Girls and let your creative juices flow.

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