To get people to respond to your marketing, you need to respond to there needs. People are looking for help for a reason.
Here is a list of reasons why people will respond to your marketing. Touch any of these points are see your response rate go high.
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To satisfy curiosity
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To satisfy curiosity
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To save time
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To avoid effort
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To achieve comfort
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To enjoy health
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To be popular
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To gain pleasure or enhance enjoyment
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To feel clean
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To be praised and admired
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To be in style
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To satisfy an appetite
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To own beautiful possessions
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To attract the opposite sex
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To be an individual, independent
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To emulate others
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To take advantage of opportunities
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To get a surprise
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To be successful
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To make work earier
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To gain prestige
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To be sociable
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To express creativity
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To be efficient or more efficient
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To protect oneself and family
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To protect the future of a family
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To be a good parent
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To be liked
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To be loved
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To express a personality
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To be in fashion
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To avoid embarrassment
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To fulfill a fantasy
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To be up to date with the latest “thing”
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To own attractive things
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To collect valuable things
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To satisfy the ego
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To be “first” at something
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To enjoy exotic tastes
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To live in a clean atmosphere
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To be strong and healthy
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To renew vigor and energy
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To get rid of aches and pains
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To find new and rare things
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To be more beautiful or attractive
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To win the affection of others
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To satisfy sexual desires
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To bring back pleasant memories
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To be lucky
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To live longer
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To feel important
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To gain knowledge
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To improve ones own appearance
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To be recognized as an authority
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To enhance leisure
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To save money
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To have security in old age
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To overcome obstacles
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To do things well
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To get a better job
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To be your own boss
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To gain social acceptance
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To “ keep up with the Jones’”
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To appreciate beauty
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To be proud of possessions
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To resist the domination of others
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To relieve boredom
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To gain self-respect
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To win acclaim
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To win advancement
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To seek adventure To satisfy ambition
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To be among the leaders
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To gain confidence
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To escape drudgery
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To gain freedom from worry
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To get on the bandwagon
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To get something for nothing
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To gain self-assurance
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To escape shame
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To avoid effort
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To have safety in buying something else
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To protect reputation To “one-up” others
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To be in style
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To replace the obsolete To add fun or spice to life
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To work less
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To conserve natural resources
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To protect the environment
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To avoid shortages
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To relax
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To avoid criticism
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To protect possessions
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To avoid physical pain
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To avoid loss of reputation
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To avoid loss of money
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To avoid trouble
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To prevent unemployment
The underlying reason why your prospect wants what you’ve got exists somewhere on this list. It’s highly likely that there are several motivating forces on the list. Here’s a secret: make it your job to come up with the biggest, strongest, most compelling, single reason. Focus on this only. Keep this single idea in mind throughout the ad writing process. This is your strongest emotional trigger; get it working in your favor.
Joyce Oladipo, The Business Growth & Marketing, is founder of the Business Profit Building System, the proven step-by-step program that shows you exactly cost-effectively grow your business, in record time…guaranteed. To Discover 19 Secrets to Dramatically Increasing the Income in Your Business visit
http://www.BeAWealthyEntrepreneur.com
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