How My Small Business Run’s itself – Part 3

A Business Designed to Create Profit on Autopilot

The secret to making more money in your business is implementing marketing and business growth strategies to run on autopilot. McDonald created procedures that works for all the francise all over the world. There system has failed. They are the biggest fast food joint in the world.

So, as run you business on a day to day basis, I want you take note of the steps you took to implement that marketing strategy and the results. Think of yourself as an archaeologist. Prepare yourself to dig deep. And be on the lookout for way to improve the way you work.

Here are list of areas I think you need to run on autopilot:

Sales Procedures – Converting Prospects to Clients

What are the steps you take to closing sales with a prospect? What are the key words, phrases or approaches that make a profound difference in the way you close the sales?

When you first meet up with a client, what is the first thing you did. Did you smile and asked your welcoming question? You need a step by step way to closing the sales with clients.

Starting today, experiment with combining your best techniques and create procedures for the “best sales techniques” that works effectively at turning your prospects into paying clients.

Also look at other companies in your industry and those outside yours for ideas to improve your sales procedures.

Ongoing Contact Procedures – Contact and Educate Your Clients More Often

Do your existing clients know how they can benefit from all the products and services you offer? The longer a client can work with you or use your products the more benefit they can experience with you.

Are you sending your client valuable information about how they can make the most of the products or services they’re already using and the benefits they can get from taking advantage of other products and service you’re offering? You need to educate your clients about you unique services and offer discounts or good bonuses.

To be consistent with following up with existing clients, create procedures to follow up with them using mail, email, phone, seminars, copies of publicity printed about your business, articles written by you, audio CDs, radio interviews, DVDs or television videos interviews to provide the maximum benefits to your clients and to maximize your sales.

Also consider creating procedures for contacting and educating your strategic alliances. When you have an educating procedure in place to educate them on the unique values your product and service can offer and who you will like to work with, they will send you qualified referrals.

Referral Procedures – Increasing Word Of Mouth

If you’re like most small businesses most of your clients comes from referrals. If getting referrals is so effective why not implement a referral system to make it easy to ask for referral. It also makes it easy for your raving fans to send you highly qualified prospects?

Make it a necessity to ask your existing clients for referrals. Referral is an inexpensive method of getting more clients.

Implement procedure to offer gifts to those that refer, and gift new prospects too, so that they can give referrals too.

You can use postcards, email, or give gift certificates to get referrals; your clients can give it to potential clients.

Create a procedure on how and when to ask for referrals also implement new ways of giving incentives refers.

Marketing Procedures – Identify Centers of Influence

You can get more clients when you identify centre of influences that can send you a steady stream or even a great flood of clients?

Try identifying 100 key centers of influence that can send you highly qualified clients and educate these centers of influence about the benefits of your unique product or service.

You can allow them to try your product or service or you can simply engage in educating them by contacting them every month or so based on whatever technique produces the best results in getting them to endorse your product or service to their valuable contacts. Once you have their trust you should make it very easy and profitable for them to send you referrals – usually by providing a very favorable deal to anyone they refer to you. Contact those small business owners that have an audience that need your product or service.

Create a step by step system on how and when you will be contacting them. What information’s will be sent to them and in what order. You also need to have a system in place for rewarding those that refer.

Joint Venture Procedures – Joint Ventures to Attract Clients

There are other businesses out there that are willing to endorse you product and service. Do you have a system in place to seek out joint ventures with other non-competing businesses who already sell products or services related to yours? These joint venture partners have already built a trusting relationship with their clients.

Create procedures for seeking out non-competing businesses with a client base that needs your product and services. Also create policies around the kinds of businesses you’re willing to do business with and the kind of commissions you’re willing to give.  

Create a step by step system on how your joint venture approach and sell to their clients. Create sales letters or a series of letters endorsed by the business you are venturing with? Create some strategies you know works, so you can get better results when they promote your products and services.  

Create procedures based around what works and analyze, innovate and improve these procedures regularly to multiply your results.

Up Selling Procedures – Increasing Profits by Increasing Size of Sales

Can you add on complimentary products and services?  Try recommending another product or service that compliments what the clients has already bought by up selling at the point of sale.

Can you package products or services in a unique way with a higher perceived value and much greater net profit for your business?

Create procedures to package what you offer to sell particular prospects. Enticing packages that increases sale. Best scripts for creating and closing a sale.

What words or phrases work best to make an up sell? What are the most effective words and phrases to improve customer satisfaction and reduce post purchase remorse?

Again look at asking for referrals as part of this process or offer inducements for your clients to give you referrals of qualified clients. Experiment with and create procedures for all these tasks.

LET ME ASK YA THIS:

What are you doing right now? Grab a pen and paper, start documenting your day to day activities and ways you run your business, so that you can free up some valuable time. 

LET ME SUGGEST THIS…

For the FREE Report called, “19 Secrets to Exponentially GROW Your Business,” Check out www.beawealthyentrepreneur

photo by roblisameehan

* * * *
Joyce Oladipo
The Go To Gal to GROWING YOUR BUSINESS 

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

 

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