5 Memorable Follow-Up Strategies

Recognize these words?

“I’d gladly pay you Tuesday for a hamburger today.”

Straight from the mouth of J. Wellington, aka “Wimpy,” famous for his appearances in the Popeye cartoons.
When is the best time to contact clients?  I’m glad you asked that question. Tuesday has been the best time for me to contact my clients and subscribers. Most people get bombarded with mails on Monday causing them to be a little distracted. By Tuesday the weekend has quickly become a distant memory and minds are focused, and for the others days the mind shift to the “Well, I’ll deal with it next week” syndrome.

So, Tuesday is the day for me.

HERE’S THE CHALLENGE: what do you send to prospects or clients that are unique, memorable and persuasive?

Tip #1 Blog Posts. Have you written a blog post that you think might be informative to your prospects, why don’t you send it to them? I do this every time I’ve consulted with a prospect. I will send them links to testimonials of clients I’ve worked with sharing concrete results they’ve got from working with me. Sometimes my client will even comment on the post! I also love to send blog post of mastermind pictures I’ve done with clients and say, “Just got back from another successful mastermind retreat in Brogue! Thought you’d like to see a few pictures…”

LET ME ASK YOU THIS…
Do you have a blog for your business?

Tip #2 Articles. Send them an article you’ve written. If it’s online, shoot them an email with the link. If it’s printed, send a copy by mail. If possible, use your prospect as a positive example in your article. Then highlight that section when you send it to them. Client attractive stuff. You can also send them other publications that you thing is relevant to your client’s need.  Just make sure you add a note that says “Thought of you when I saw this!”

LET ME ASK YOU THIS…
What have you written about today?

Tip #3 Event Postcard. When Manchester United won the European Cup in 2008, I went and buy a box of postcards and sent them out to my top 50 prospects. On the back of the card I wrote “Push the Button!” Half of them called me back within two days. One of them even hired me to work with them on a year long project.

LET ME ASK YOU THIS…
Is there any event or holiday that you can leverage to make your prospects think of you?

Tip #4 Travel Postcards. Every holiday I go, I send out a few dozen postcards that I get from a local souvenir shop, telling my prospects, “I wish you were here!” This is proof that I’ve been able to grow my business to support my lifestyle.

LET ME ASK YOU THIS…
When is your next business trip? Start creating a list of those that you will be writing too.

Tip #5 Pictures. I love to store me pictures online on Flickr so I can share the link to my prospects. Demonstrate value by sharing pictures of you and your existing clients laughing, dinning and having fun together. It’s a way of showing proof without the words. Let the picture do the talking. Make your prospect think, “Maybe WE should be working with her!”

LET ME ASK YOU THIS…
Do you have pictures that show you doing what you do?

BOTTOM LINE: Those that have a unique way of working get ahead. Change your style get notices and forget about using the same old, tired follow-up technique. Make your approach unique and unforgettable, and you’ll be certainly get more clients and grow your business in no time.

LET ME SUGGEST THIS…
How about you, post your most unique, most memorable follow-up technique here!

Photo by Gangie

* * * *
Joyce Oladipo
The Go To Gal to GROWING YOUR BUSINESS

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

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Tagged as: Business Growth, Small Business