6 Critical Questions to Ask Before You Hire a Marketing Consultant

Hire A Marketing Consultant

 

Here is an email I got from a potential client who wanted to hire a marketing consultant:

Hi Joyce,

I have been in business for the past 5 year and I have not been able to take any holidays or taken anytime for my self. It’s not that am making a lot of money either. I came across your website through one of your articles and I love what you do and the testimonials. I have read a lot of ebook from loads of marketing consultant so am wondering what you do differently. I really need some help because am not getting anyway in my business.

Thanks,
Deborah White

My Reply

It’s  good to know that you are interested in:

• Growing your business

• Dominating your competition

• And increasing your client numbers and maximise sales and profits

 But because people are so immersed in their business they lack the time to implement marketing strategies learnt.

Here are the Key Questions to Ask to Help You Choose the Most Suitable Consultant

 How will you learn about my business and how long will it take?

Joyce Answer’s:  I achieve detailed knowledge of your business in as little as 2-5 days.   The first meeting you have with me after agreeing to become a client is what I call ‘The Business Opportunity Analysis Meeting’. It last about 2 hours, although it’s intensive, it helps me get all the information I need to start creating your ‘Business Opportunity Action Plan’. This meeting consist of  a set of questions that dissect your business from top to tail. I guarantee you won’t have experienced anything like this ever before and instead of leaving the meeting feeling exhausted, you’ll feel excited and quite frankly bursting with enthusiasm due to all the opportunities we’ve found.

 

What system will you use to grow my business and is it proven?

Joyce Answer’s: I use what is known as the Profit Acceleration System^TM. This is the very same system that has been use to help thousands of people from 52 industries grow their business.

Here are just a few comments from clients who have used my Profit Acceleration System^TM…

 Sales Up 20%!”

“Thank you Joyce, not for just increasing my sales which had flat lined before working with her – now they are up over 20%!, but for giving me my life outside business back. Now I look forward to running my business and doing the greatest job of all……MARKETING MY SALON! I never knew how much fun marketing could be, and the BIG BONUS is now I make a Profit too! ”

Sharon Thibault, Beauty on Shores Amsterdam

How do you ensure your system is executed seamlessly into my business?

Joyce Answer’s: My system is easy to understand, easy to apply and easy to follow. It allows the business owner to have  full control with very little input.

After completing the Business Opportunity Analysis,  the competitor, customer and staff research, I will create you a ‘Business Opportunity Action Plan’. The Action Plan is divided into four easily defined sections…

 • Gold Rush Strategies – Strategies which are vital in the growth of any successful business. The Gold Rush Strategies underpin all other strategies, resulting in faster, sustained and bigger growth.

For example, one of my Gold Rush Strategies is ‘Capturing Customer Details’. Now, in business to business type selling this is generally done automatically, but in business to consumer situations, capturing customer details is largely ignored. This has without question a massive impact on sales.

 • Instant Cash Strategies – Strategies which are very quick to apply and have an instant effect on a business’s sales and profits. I have a library full of proven strategies including ‘Up-Sell’ and ‘Cross-Sell’.

 • Improvement of Existing Sales & Marketing Strategies – Strategies you’re using right now which I’ll improve using my unique ‘Improvement Matrix System’.

There’s so much ‘waste’ out there and almost every company is leaving ‘money on the table’ because their existing marketing strategies aren’t what we call ‘optimised’.

 • Profit Booster Marketing  Strategies – Strategies which are very successful but take longer to implement. For example, strategies such as Yellow Pages advertising, e-mail broadcasting, etc., can often produce staggering results when the strategy is created correctly.

 Once I’ve identified the list of strategies, we will agree on six strategies which will be implemented in your business over the coming weeks.

This process will continue for several months until you have a number of  strategies all generating profit for your business.

 How involved are you expecting me to be?

Joyce Answer’s: Your commitment to the relationship is crucial. In most cases you will have to put time into the marketing of your business. As I said earlier, even though ‘time’ is a luxury most of us don’t have it, you still need to put time aside, otherwise the relationship simply won’t work.

I will want to work closely with you to ensure the whole marketing effort is working every step of the way. I can also ‘coach’ you on what to do and I expect you to implement everything taught.

 How will you be charged for the work carried out and how much does it cost?

 Joyce Answer’s: A fixed monthly fee depending on the amount of hours needed to complete the objectives.

 or a one-off fee for each project.

 This fee includes…

 • All research

• All meetings

• Creation of every marketing strategy across all 3 ‘Busines Multipliers’

• Creation of every sales strategy

• Training you on the implementation of each strategy

 Now what unique about you and what sets you apart from your competitors?

 Joyce Answer’s: There are four key areas that set my apart from the competitor…

 • The Profit Acceleration System^TM – My Profit Acceleration System^TM is responsible for increases of sales and profits for thousands of small businesses around the worldwide. It’s proven in the ‘field of battle’ and applying it to any business that qualifies really is relatively easy (when you know how).

 • Proven Marketing Strategies – Every single strategy I use has been proven time-after-time and year after- year, with hundreds of different types of companies all over the world. Nothing I implement in your business  is based on theory.

 • Low-Cost Strategies – Most of my strategies are free to apply or cost very little to implement in your business

The key therefore is to use as many appropriate strategies in your business as possible, which results in ‘multiple streams of income’.

There are so many marketing consultants out there competing for the same work so by asking these questions you will be able to narrow down your list. So this is how it would work is you hire me for your business growth and marketing activities.

 What’s Stoping you from hiring me now?

LET ME SUGGEST THIS…

For the FREE Report called, “19 Secrets to Exponentially GROW Your Business,” Check out www.beawealthyentrepreneur

* * *
Joyce Oladipo

The Go To Gal to GROWING YOUR BUSINESS

Speaker, Coach, Entrepreneur

www.BeAWealthyEntrepreneur.com

 

LET ME ASK YOU THIS: 

 photo by Annemarie Vriends

 

Like this entry? You will love getting my free business tips! No spam, and I won't give your email address to any other company.

Related posts:

1. How I Became the Number 1 Marketing Consultant in Luxembourg
2. We Will Answer Your Business Growth Questions For Free
3. How I Landed a €3,500 Project Just By Reading My Local Paper …
4. How Facebook Has Fits Into My Marketing Plan
5. How Many Hours Per Day Do Your Dedicate To Marketing?

Tagged as: Marketing, Marketing and Advertising, Marketing strategy, Small Business